Subsidiary Companies
  • Subsidiary Companies
  • CBMC Food Group One, Inc. - Hap Chan Shell NLEX Branch in Mexico, Pampanga
  • CBMC Food Group Two, Inc. - Hap Chan SM City Davao Ecoland Branch in Davao City
  • CBMC Food Group Three, Inc. - Hap Chan SM Lanang Premeir in Davao City Branch
  • CBMC Food Group Five, Inc. - Hap Chan Shabu-Shabu Twinlakes Branch in Nasugbu, Batangas
  • CBMC Food Group Six, Inc. - Hap Chan VRP Branch in Mandaluyong City
  • CBMC Wellness Group One, Inc. - Nuat Thai San Lorenzo Place Mall Branch in Makati City
Home > About Us > Target Marketing and Positioning
Discover how we aim to reach our target market.

With a well-defined target market and positioning strategy, a company can get consumers to patronize their products. This puts them levels above their competition. At CBMC, we have clearly defined the target markets and positioning strategies for our brands, which are as follows:

Target Marketing Positioning

CBMC

  • Angel Investors and Venture Capitalists
  • Foreign or Local-based
  • Prefers food and wellness

CBMC

  • Start-up
  • Aggressive
  • Strong Foundation of Business Principles
  • Open to many other opportunities

Hap Chan

  • High, Middle, and Upper Low-Income Earners

Hap Chan

  • High, Middle, and Upper Low-Income Earners

Nuat Thai

  • Middle-Income Earners and Chinese Communities

Nuat Thai

  • Affordable Authentic Thai Foot and Body Massage established in Metro Manila