Learn how we reach our target market.

A well-defined target market and positioning strategy enables a company to get customers to patronize their products, putting them leagues above the competition. CBMC has clearly defined target markets and positioning strategies for its different brands, which are as follows:

Target Marketing Positioning
CBMC

  • Angel Investors and Venture Capitalists
  • Foreign or Local-based
  • Prefers food and wellness
CBMC

  • Start-up
  • Aggressive
  • Strong Foundation of Business Principles
  • Open to many other opportunities
Hap Chan

  • High, Middle, and Upper Low-Income Earners
Hap Chan

  • High, Middle, and Upper Low-Income Earners
Nuat Thai

  • Middle-Income Earners and Chinese Communities
Nuat Thai

  • Affordable Authentic Thai Foot and Body Massage established in Metro Manila